Shaken Beverage Co. announces new chief marketing officer » Dallas innovates

Experienced marketer Tatiana Chamorro has been named chief marketing officer of Shaken Beverage Co. based in Dallas, a company producing ready-to-drink alcoholic beverages, which is a brand from the Unexpected Products portfolio.

Shaken Beverage said Chamorro has an impressive career spanning multiple continents and a proven track record of strategic innovation and brand excellence, growth and innovation.

John Dallager, co-founder and CEO of Shaken Beverage, said that “Chamorro’s visionary approach to branding and marketing aligns perfectly with our mission to innovate and delight our consumers. Tatiana’s experience will be instrumental in driving our growth and expanding our market presence.”

The company said Chamorro’s journey from Nicaragua to Dallas exemplifies creativity, strategic innovation and an unwavering commitment to excellence. Thanks to Chamorro’s leadership, her digital and branding agency has been named to the Inc. list twice. 5000, and in 2023, she was named one of D Magazine’s 500 Most Influential Leaders in Dallas.

Her philanthropic work includes launching scholarships and serving on the Texas A&M-Commerce Alumni Foundation Board.

In his new role, Chamorro will lead Shaken Beverage Co.’s marketing strategy, focusing on increasing brand visibility, driving consumer engagement and innovative campaigns highlighting the unique features of Shaken’s premium beverages, beginning with the launch of its flagship product, Toucan Smoothies, the company said.

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