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KKFR adds Big Boy for mornings – RadioInsight

Desert Valley Media Group Hip Hop/R&B “Power 98.3” KKFR Mayer/Phoenix AZ adds Premiere Networks’ Big Boy’s Neighborhood for mornings beginning Monday, June 17.

Led by Kurt “Big Boy” Alexander and featuring Natalia Perez, Louie G, Ani and DJ Kwest, the addition to KKFR marks the show’s second-largest market after flagship “Real 92.3” KRRL Los Angeles.

Big Boy said, “Personally, I am very excited to return to the local Phoenix airwaves on the legendary Power 98.3! We love sharing our daily laughs, awesome guests, and hip-hop lifestyle with everyone possible with Big Boy’s Neighborhood! »

KKFR Program Director Jonathan “J Steele” added, “Big Boy’s Neighborhood is the perfect team to wake up the Valley. It’s no secret that Big is a legend on the West Coast and I’m excited for POWER listeners to join the neighborhood with more laughs, more stars, and more music! HELLOOOOOOO!”