Here’s Why X Suspended Popeyes Account on National Fried Chicken Day

Popeyes restaurant in Miami, Florida, February 21, 2017. (Source: Joe Raedle / Getty Images)

X, formerly known as Twitter, recently suspended Popeyes’ account after the social media site said the chicken company violated its advertising policies.

The Popeyes’ X account was suspended on Saturday, National Fried Chicken Day, after users who had previously expressed disapproval of the new dish shared codes for the new boneless wings.

Popeyes, in its blog post, seemingly acknowledged that there are risks in announcing a new menu item in a very unusual way.

“It doesn’t make sense that we’d be thrown out of the X on National Fried Chicken Day, but that’s exactly why we wanted to do it. It’s one of our key messages: ‘We don’t make sense, we make chicken,’” Jeff Klein, president of Popeyes North America, said in a statement. “We believe our boneless wings can make even the most ardent deniers believe that we were willing to do something so extraordinary. If that means missing out on a holiday that was practically made for us, so be it.”

Popeyes said his account remains inactive and did not provide an estimated time frame for restoring access.

As of Tuesday morning, the Popeyes Chicken account was still suspended, and the Popeyes account had not posted since June 10.

Despite the setback, Popeyes will offer its loyalty program members six free boneless wings with any $10 purchase made through the Popeyes app or website through July 14.

Like Popeyes, Chipotle ran a similar promotion during the 2024 NBA Finals. The chain provided codes for free items when a player made three free throws.

Even though they are not active on X, Popeyes encourages their customers to follow them on Instagram, Facebook, LinkedIn, and TikTok.