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Macy’s names new CIO

Macy’s Inc. has promoted Keith Credendino to chief information officer, effective Aug. 4.

Credendino, who currently serves as senior vice president of technology product development and customer experience, replaces Laura Miller, who is retiring from the company. Credendino will join Macy’s corporate strategy group and report to Adrian V. Mitchell, who serves as both chief operating officer and chief financial officer.

Keith Credendino

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“As our new CIO, Keith will continue to simplify and modernize our technology stack as part of our company’s growth strategy, ‘A Bold New Chapter,’” Mitchell said in a statement. “There’s still a lot of work to be done.” Mitchell cited Credendino’s “authentic, collaborative, and results-oriented leadership style.”

Macy’s Bold New Chapter strategy calls for closing approximately 150 unproductive locations by 2026, including approximately 50 by the end of the fiscal year; investing in approximately 350 “future-proof” locations and expanding its network of small-format stores such as Bloomie’s, specialty and smaller Macy’s stores, Bloomingdale’s outlets and Backstage off-price outlets.

The strategy also calls for “delivering a scalable technology platform” as well as monetizing assets worth $600 million to $750 million by 2026, which includes selling certain properties such as parking lots; rationalizing and monetizing the supply chain; streamlining order fulfillment and improving inventory planning and allocation; and achieving low single-digit annual comparable sales growth in both owned and licensed markets beginning in 2025.

Credendino, who joined Macy’s Inc. in 2022, is credited with improving the customer experience both in-store and online at Macy’s and Bloomingdale’s. His team was instrumental in launching the company’s digital marketplace, driving personalization and helping Macy’s better understand and serve its customers. Credendino and his team also implemented infrastructure and technology upgrades to redesign macys.com and bloomingdales.com, expanded the macys.com wedding registry and launched online baby registries for both nameplates. He currently leads efforts to modernize the checkout process to make it more efficient for associates and customers.

Before joining Macy’s Inc., Credendino was senior vice president of digital and enterprise data at Inspire Brands, a multi-brand global restaurant company. He previously served as chief technology officer at The Home Depot, InterContinental Hotels Group and Cox Enterprises.

Miller joined Macy’s Inc. in 2021 and is credited with building a team of technology leaders, modernizing the company’s technology systems, operations and omni-channel digital offerings.

“The entire Macy’s Inc. family wishes Laura the best in her retirement and thanks her for her many accomplishments during her transformational tenure,” Mitchell said.