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Behind the Phoenix Fire Department’s New “Firefighter with Sign” Safety Campaign

Important messages are conveyed on handwritten boards


Published in 15:28, 09 Jul 2024



PHOENIX — The Phoenix Fire Department hopes a new social media campaign will help keep Valley residents and tourists safe.

You may have seen their posts online showing a firefighter with a large handlebar mustache holding a sign that reminds people to be safe. They are simple images, but the message is incredibly important.

ABC15 spoke with the fire department about their new campaign and why they think it’s a good way to reach more people in a way that will grab attention.

For more information about the campaign, watch the video player above.

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