Mercedes EV sales fall, EQS drops by more than 50%

Mercedes electric car sales tough in Q2, but plug-in hybrids up 524%

  • Mercedes-Benz USA reports second-quarter results. Sales down 12%.
  • The biggest losers were the EQS and EQS SUV models, whose sales fell by 57% to 2,556 units.
  • Despite weak sales of electric vehicles, sales of plug-in hybrids rose by 524%.

Mercedes has backed off its EV ambitions and decided to invest more in combustion engines. Their reasoning is becoming clear as EV sales have fallen.

Mercedes-Benz USA today released its second-quarter results, which paint a grim picture for electric vehicle adoption. Sales of the EQE and EQE SUVs were down 47% compared to the second quarter of 2023. That’s a huge drop, but year-to-date sales are only down 4%. However, the EQE SUV doesn’t go on sale until spring 2023, so it’s clear that sales have slowed more than the year-to-date data suggests.

More: EQS 2025 now looks like a Mercedes

It gets even worse when you look at the EQS and EQS SUV, as second-quarter sales fell 57% to 2,556 units. Year-to-date sales are down 52%, though a refreshed sedan could give the range a boost when it arrives in America later this year.

The only real bright spot for the EV was the EQB, which saw sales jump 88% in Q2. Year-to-date sales, though, are up just 4% to 3,844 units after an unusually slow first quarter.

Finally, eSprinter sales are off to a disappointing start, with the company only selling 642 vans in the first six months of the year. To put that number into perspective, Ford sold 3,410 E-Transits in the second quarter and has sold 6,301 units year-to-date.

While EVs are struggling, plug-in hybrid sales soared 524% in the second quarter. Mercedes-Benz USA CEO Dimitris Psillakis expects “this momentum to continue to grow as we expand our plug-in hybrid portfolio with the highly anticipated U.S. launch of the GLC 350e and the stunning AMG SL 63e S in the third quarter.”

In terms of what’s hot and what’s not, the CLE is off to a strong start, with consumers buying 3,424 units in Q2. GLS sales were up 28%, while the GT was up 35% to 1,046 units.

Consumers, on the other hand, turned away from the S-Class, as second-quarter sales fell 42% and are down 33% year-on-year. Sales of the G, GLA and GLB models also declined slightly, while sales of the SL model were down 49% and are down 60% year-on-year.

Mercedes-Benz USA Q2 2024 Group Sales