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SBU Students to Develop Marketing Campaign for Franciscan Monastery While Studying Abroad

July 10, 2024

This month, 15 students from St. Bonaventure University are immersing themselves in Italian culture during a five-week study abroad in Sorrento, Italy. They will also have the opportunity to learn about and promote the Franciscan roots of the monastery there.

Bonnies Abroad were given the opportunity to work with the Franciscan friars of Chiostro di San Francesco. The students are tasked with creating an innovative marketing campaign that will draw visitors to a local monastery in Sorrento – one that houses some of the oldest artifacts and documents known to the Franciscan order.

Now in its fourth year, the Sorrento programme allows students to stay in apartments across the city and enjoy the Italian way of life on the sunny Amalfi Coast.

Thanks to the collaboration between St. Bonaventure and the Sant’Anna Institute in Sorrento, students learn global business and strategic communication through a practical approach.

Turning the traditional classroom upside down, students will take part in mobile learning trips that will include a tour of the Royal Palace of Caserta, a meeting with the U.S. Consulate in Naples, and a visit to centuries-old Rome and the ruins of Pompeii.

“The deep Franciscan community is the focus of this year’s five-week service-learning experience in Sorrento,” said Anna Bulszewicz, program director and faculty member at the university’s Jandoli School of Communication. “This will be a beautiful summer of opportunity for our Bonnies, and we are so grateful that they will be representing St. Bonaventure University.”

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About the university: The nation’s first Franciscan university, St. Bonaventure University is a community dedicated to transforming the lives of our students inside and outside the classroom, inspiring a lifelong commitment to service and citizenship. Of 167 regional universities in the Northeast, St. Bonaventure was ranked 6th in Value and 14th in Innovation by U.S. News and World Report (2024).