Lowe’s appoints new chief marketing officer

Jennifer Wilson has worked at Lowe’s since 2006.

Lowe’s Companies, Inc. promoted one of its long-time marketing leaders to the position of managing director.

Jennifer Wilson, who most recently served as senior vice president of brand and enterprise marketing, has been named senior vice president and chief marketing officer, effective immediately. In his expanded role, Wilson will oversee Lowe’s strategic brand and product marketing, loyalty and personalization, promotional planning, creative, media and retail media network. It will also create a new customer experience integration organization designed to deliver end-to-end customer journeys to better meet customer needs. Lowe customers.

“I am humbled and excited to continue to grow this great brand by leading a talented team of people who are obsessed with customers and data,” said Wilson. “By collaborating with exceptional talent from across the industry, our goal is to continue to unlock value for our customers while driving business results for Lowe’s.”