Lowe’s promotes Jennifer Wilson to chief marketing officer

MOORESVILLE, NC, June 11, 2024 /PRNewswire/ — Lowe’s Companies, Inc. (NYSE: LOW) announced a promotion today Jennifer Wilson to senior vice president, chief marketing officer, effective June 10, 2024.

Jennifer Wilson

In his expanded role, Wilson will oversee Lowe’s strategic brand and product marketing, loyalty and personalization, promotional planning, creative, media and retail media network. As chief marketing officer, he will also build a new customer experience integration organization designed to provide a comprehensive customer experience to better meet the needs of Lowe’s consumers. Wilson will continue to report Bill BoltzExecutive Vice President of Merchandising and continues to focus on delivering integrated marketing and merchandising strategies.

Wilson has over 20 years of experience in marketing and merchandising. She joined Lowe’s in 2006 and most recently served as senior vice president of corporate brand and marketing. She has held numerous leadership positions at Lowe’s, including vice president of integrated marketing and vice president of merchandising at Paint. Prior to joining Lowe’s, she held various management positions at nationally recognized advertising and marketing agencies.

“Jen’s extensive experience in marketing, merchandising and home improvement positions her well for this expanded role,” she said Marvin Ellison, chairman and CEO of Lowe. “He consistently pushes Lowe forward, as evidenced recently by the successful launch of our MyLowe’s Rewards loyalty program and Lowe’s retail media network. Jen takes a data-driven approach and helps us better understand the customer.”

“I am humbled and excited by the opportunity to continue to grow this great brand by leading a talented team of people who are obsessed with customers and data,” said Wilson. “By collaborating with exceptional talent from across the industry, our goal is to continue to unlock value for our customers while driving business results for Lowe’s.”

Wilson serves on the board of the Ad Council. She earned a bachelor’s degree in marketing and public relations from Kent State University.

About Lowe
Lowe’s Companies, Inc. (NYSE: LOW) is a FORTUNE® 50 home improvement company serving approximately 16 million customer transactions per week in United States. With total FY2023 sales of over $86 billion, Lowe’s operates more than 1,700 home improvement stores and employs approximately 300,000 employees. Based on Mooresville, North CarolinaLowe’s supports the communities it serves through programs focused on creating safe, affordable housing and helping educate the next generation of skilled trade experts.

Steve Salazar
Lowe’s Companies, Inc.
[email protected]

Lowe’s Companies, Inc. logo (PRNewsFoto/Lowe’s Companies, Inc.)


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